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Putin Vodka More Popular

  • January 20th, 2009
  • Posted by Daniel Challis

A brand of vodka named after Russian President Dmitry Medvedev is not as popular as the rival “Putinka”, a drink made in the name of his predecessor Vladimir Putin, according to the Russian newspaper Vedomosti…

“Medvedeff” vodka went on sale in December but hasn’t had the lasting impression on consumers like “Putinka”.

“Unlike Putinka, Medevedeff sounds a bit non-Russian, non-popular, it doesn’t have the same kind of oomph,” marketing expert Alexander Yeremenko told Vedomosti, referring to the French-sounding ‘eff’ at the end of the name.

“Putinka” became available just after Putin became president and currently has 4.4% of the Russian vodka market, Vedomosti reported last Thursday (14.01.09).

Putin is recognised as a more popular politician than his successor Medvedev, who has only been in power since May last year.

Putin spent eight years as Russian president and is known for his hard-line approach to leadership as opposed to Medvedev who is seen as soft-spoken and more professional.

Reference:

AFP, ‘Putin vodka beats off Kremlin rival: newspaper’ (16.01.09), http://www.google.com/hostednews/afp/article/ALeqM5hWEawweHvgWWdV9YoCK_aLyYSZEQ, (20.01.09).

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